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European Market Trends

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By: Sean Moloughney

Editor, Nutraceuticals World

A new report, “Sports Nutrition and Ingredients 2007-2010,” has been unveiled by Denmark-based 3A Business Consulting. The report covers European market trends, product innovations and ingredients. According to the report, the European market is growing at a faster rate than the North American market, as this prosperous business segment moves from consumer groups of professional athletes to recreational exercisers and lifestyle users. Further, the market clearly demonstrates how products following the trends of healthy lifestyle, exercise and nutrition are combined in this area. Convenience and portability are also inherent characteristics of this product category.

For more information: 3A Business Consulting, 45-7021-0098; Fax: 45-8613-5066; E-mail: ta@3abc.dk; Website: www.3abc.dk.

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